Diseño en convergencia. Forma, función y tecnología desde una visión contemporánea
Palabras clave:
Pedagogía del Diseño; Proyecto de diseño; Proyectos de titulación.Sinopsis
Este libro analiza cómo la convergencia entre forma, función y tecnología redefine el diseño gráfico contemporáneo, configurándolo como una disciplina estratégica en un mundo en constante cambio. La forma se presenta como núcleo visual, esencial para construir mensajes culturales y emocionalmente resonantes. Explora cómo la tipografía, el color y la composición articulan narrativas visuales que conectan tanto a nivel local como global. La función actúa como puente entre estética y comunicación, demostrando su capacidad para movilizar comunidades y redefinir marcas; el diseño gráfico trasciende lo decorativo para convertirse en un agente de transformación social y cultural. La tecnología amplifica la creatividad del diseño gráfico mediante herramientas como inteligencia artificial, diseño generativo y experiencias inmersivas. Estas innovaciones facilitan la adaptabilidad, sostenibilidad y personalización, respondiendo a desafíos globales y éticos. Con ejemplos prácticos y reflexiones teóricas, esta obra invita a repensar el diseño gráfico como una práctica integradora que responde a demandas culturales, sociales y tecnológicas, trazando un camino hacia un futuro inclusivo, ético e innovador.
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