Design in convergence. Form, function and technology from a contemporary point of view
Keywords:
Design Pedagogy; Design project; Degree projects.Synopsis
This book examines how the convergence of form, function, and technology redefines contemporary graphic design, establishing it as a strategic discipline in a rapidly evolving world. Form emerges as a visual core, essential for constructing culturally and emotionally resonant messages. It explores how typography, color, and composition articulate visual narratives that connect at both local and global levels. Function acts as a bridge between aesthetics and communication, demonstrating its ability to mobilize communities and redefine brands; graphic design transcends the decorative to become a driver of social and cultural transformation. Technology amplifies the creative potential of graphic design through tools such as artificial intelligence, generative design, and immersive experiences. These innovations enhance adaptability, sustainability, and personalization, addressing global and ethical challenges. Through practical examples and theoretical reflections, this work invites a rethinking of graphic design as an integrative practice that meets cultural, social, and technological demands, charting a path toward an inclusive, ethical, and innovative future.
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